We are investing across our advertising platform to help businesses around the world reach their goals and connect with leaned in consumers at every stage of the campaign lifecycle.” Pinterest chief revenue officer Bill Watkins “Pinterest is uniquely positioned at the intersection of discovery and commerce, where inspiration meets intent. Though the new API was most frequently used for lower-funnel actions such as checkouts, they are also seeing success in full-funnel actions like page visits and add to cart.
Pinterest also said hundreds of advertisers worldwide have already implemented the tagless, server-to-server solution, and early results included improvements of 14% in CPAs on average for optimized CPM campaigns when using both the API for Conversions and tags, compared with tags only, and a 36% average increase in attributed conversion volume under the same conditions. And new trend types, including seasonal trends, to help brands better align their content and marketing calendars with times when users are most engaged with those specific topicsĮarly API adopters.Trends filtered by demographic, place, time and topic.A widget on the Pinterest Trends homepage that lets advertisers see what has been trending with their engaged users and followers over the past 90 days.New Trends Tool updates also announced include three new features: Pinterest is expanding the capabilities of its Trends Tool which came out in 2019 to help advertisers worldwide gain deeper insights into the behavior of Pinterest users and to use that information in planning their campaigns. The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag management partner Google Tag Manager and commerce partner Shopify.
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